An annual feature airing on television stations that is rising in popularity and exposure is the X games, a definite plus for advertisers seeking to gear their marketing towards younger demographics.
The X games focus on extreme sports and there are many different varieties of activities throughout the events. Aspen, Colorado hosts the winter games that take place in January or February, with Los Angeles hosting the August games. Other international games have affiliated themselves with the X games and events take place in different worldwide locations throughout the year.
There are a wide range of activities and events at the X games that let competitors show their stuff and perform "never before seen" tricks for fans. Top athletes involved in extreme sports fight to outdo each other every year with a fierceness that fans adore, but the spirit of the X games is more of fun and showmanship for those involved, regardless of the level of competitiveness.
Participants strive to win traditional gold, silver and bronze medals, but there is also prize money involved with victories.
Along with the X games, X Fest runs at the same time. This is an associated music and action sports festival that zeroes in on the demographic of the X games. Live music, autograph sessions, a mini skate park, a BMX park, and live demos are all features at X Fest. This enables the fans to come and get connected with their athletes and some of the music that inspires the extreme lifestyle.
It all flows together into creating a warm glow of commerce and advertising towards a group of people with a never say die attitude and an endless supply of adrenaline. The atmosphere is more akin to a party or a concert than it is to the traditional Olympics, causing some people to prefer it to the traditional summer and winter games.
Freestyle BMX events, such as "vert", dirt jumping and "big air," are popular, and even the winter X games carry their snow counterparts of motocross events that draw crowds. Skateboarding also figures highly in the X games, with events including street skate and vertical tricks.
Winter X games show off the talents of participants in skiing, snowboarding and plenty of halfpipe competitions. Both men and women take part in the X games and draw plenty of roaring approval from crowds.
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